Have you ever wondered why so many people, after graduating, are seeking jobs at Aramco, ROSHN, or STC? That’s all because of the employer branding image, which is one of the most attractive tools for any company.

All three companies above are classified as one of the 15 best workplaces to grow your career in Saudi Arabia (LinkedIn, 2024), which has made these companies more appealing to attract candidates and top talent.

By now, you may be wondering what employer branding means, its pros, and how to build employer branding. All these questions will be answered in the next few lines.

Firstly, what is the definition of employer branding? It is the good reputation you advertise for your company among your employees and even in front of your rivals. It revolves around the high value of the work environment and the perfect image that is set in everyone’s mind once they hear of your company (Workable, n.d.).

The pros and benefits of having a strong employer brand image are as follows: setting up a high-value workplace will surely level up the quality of the talent you attract, which will help you find the best and top-fit match for any hiring request you have. This will also help you decrease your effort and cost for each hiring request.

The above pros are about attracting external talent, but did you know good employer branding effectively affects internal employees the same as, or even better than, external ones? By having a well-established good employer image, you will reduce turnover among your employees and help maintain your current top talent while increasing loyalty among employees.

Also, a good reputation and positive employee experiences will effectively reflect on your customer satisfaction and reliability (Hireology, 2023).

In the above figure you will find the main benefits of the employer branding. (LinkedIn, 2023)

In the below figure you will find the steps to build your employer branding image. (SlideTeam, n.d.)

Finally, your employer branding image is what sets you apart from rivals and makes your company more desirable in the industry. Mainly, it’s like your fingerprint, which makes you unique, and no one is like you

References:

LinkedIn. (2024) LinkedIn Top Companies 2024: 15 Best Workplaces. Available at: https://www.linkedin.com/pulse/linkedin-top-companies-2024-15-best-workplaces-fpmcf

Workable. (n.d.) What is employer branding? Available at: https://resources.workable.com/hr-terms/what-is-employer-branding

Hireology. (2023) The 5 key benefits of a strong employer brand. Available at: https://hireology.com/blog/the-5-key-benefits-of-a-strong-employer-brand/

LinkedIn. (2023) Creating a strong employer brand: The key to attracting top talent. Available at: https://www.linkedin.com/pulse/creating-strong-employer-brand-key-attracting-top-talent-resopro

SlideTeam. (n.d.) Employer branding guide: How to build an employer branding strategy (templates included). Available at: https://www.slideteam.net/blog/employer-branding-guide-how-to-build-an-employer-branding-strategy-templates-included#j3

Crafted with insight by Haifa Almutairi, Recruiter Specialist